Anja Krammer Appointed Vice President of Marketing
Mountain View, Calif.—May 15, 2006. Reliant Technologies, Inc., the pioneer of the breakthrough Fraxel Laser, today announced that Anja Krammer has joined the company as vice president of marketing.
In her new role, Krammer will spearhead Reliant's multi-faceted marketing initiatives in the company's rapidly expanding physician and consumer market segments. Krammer will also be responsible for driving Reliant's communications strategies with target audiences, ensuring the integration of all Reliant products into a cohesive brand marketing plan to support the revenue and growth objectives of the organization.
"The addition of Anja Krammer, a seasoned marketing veteran, is a testament to Reliant's dynamic growth in the highly competitive laser medicine industry," said Len DeBenedictis, president and chief executive officer of Reliant Technologies. "We are fortunate to attract someone of Anja's caliber to lead our marketing efforts. Her breadth of experience in business-to-business and direct-to-consumer marketing will serve all of our stakeholders well—from the physicians who embrace our products for their unmatched technological innovation to consumers who demand the best possible results for their aesthetic and medical conditions."
Krammer brings more than 15 years of diversified marketing experience to her role as vice president of marketing. Prior to joining Reliant, Krammer served as director of marketing for Medtronics's commercial and consumer business division, where she developed market penetration strategies that helped launch the company's first consumer sponsorship program for brand and awareness building nationwide. Prior to that, Krammer served as the chief marketing officer of Marketing Branding International, Inc. (MBI), a company that she helped found in 1998, as well as stints with some of the leading global technology companies.
"With the Fraxel laser's recent U.S. Food and Drug Administration (FDA) clearances for acne scars and surgical scars, plus its already impressive roster of clearances for skin resurfacing, melasma and other conditions, there couldn't be a better time to join a company that has such tremendous growth potential as Reliant," said Krammer. "I'm excited to work with this world-class team of professionals in further expanding the Fraxel laser's presence in the market."
About Reliant Technologies , Inc.
Reliant Technologies is a leading manufacturer of medical laser technology for aesthetic applications. The Company's laser device is used primarily by aesthetic physicians to treat periorbital wrinkles, pigmented lesions and photo-damaged skin of the face and body. Reliant pioneered the development of the Fraxel laser which relies on new-generation fractional resurfacing with a million points of light to produce safe and effective results with minimal recovery time. Reliant employs more than 100 people and is headquartered in Mountain View, California . For more information and physician referrals, visit www.fraxel.com
Nadine Tosk, 847.920.9858 firstname.lastname@example.org
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